A lot has been written or said about millennials, the gang following Generation X generally known as Generation Y or Gen Y, Generation We, Generation Next and Echo Boomers. Each characterizations are complimentary, as the name Generation We suggests.
And a selection of their views help flesh your picture C including car-buying behaviors.
USA Today recently reported on two studies.
In surveys by way of the University of Michigan, a report of high school seniors conducted continuously since 1975, in addition to a study conducted by UCLA since 1966 among students entering college shows:
- About 75 percent of millennials C those born from the late 1970s to the early 2000s C say being wealthy is significant to them, compared to 70 percent with the X generation and only 45 percent of Baby Boomers surveyed between 1966 and 1982.
- Interest in political affairs fell to 35 % for millennials from 39 percent for Gen X and Fifty % among Boomers.
- \”Developing a meaningful philosophy of life\” dropped to 45 percent from Boomers\’ 73 percent.
- Getting needed for cleaning up the environment fell to 21 percent from Boomers\’ 33 percent.
Automobile dealers that happen to be paying attention are changing with the times, adding \”mobile apps, young or young-thinking salespeople, Internet website marketing expertise and showroom tools to convince Gen Y shoppers they are getting a fair price on their vehicles,\” in line with Automotive News.
“If it’s not easy or convenient, I’m not interested,” said a millennial in the same publication.
By now you might wonder what it has to do with Santander Consumer USA, www.SantanderConsumerUSA.com, and its particular RoadLoans brand, RoadLoans.com. Quite a lot, it turns out. Santander already is geared up for convenient and convenient auto financing at RoadLoans, where you can shop online for a loan or refinancing in three simple steps: apply, download a voucher as you receive an approval, and drive to the dealership to shop for your car.
RoadLoans offers multiple financing options to fit your budget and RoadLoans dealers will let you find the best deal on your car. As well as for added convenience, RoadLoans provides smartphone apps for the iPhone and Android that is included in loan calculators, car reviews plus more.
And it\’s not just the millennials to whom such convenience is appealing.
Automotive News quotes Mark Rikess, CEO of the Rikess Group, an automotive retail consultancy reports, saying, \”Interestingly, a similar tools and practices which work with young shoppers normally appeal to female car buyers and tech-savvy shoppers spanning various ages,\” who want \”a no-haggle experience with a salesperson empowered to get them in the process quickly and transparently.\”
\”I applied on the web within seconds, my auto loan was approved,\” said a RoadLoans female customer from Florida. \”I decided on a vehicle online the next day. Within Twenty four hours, I was driving my 2008 Dodge Magnum. The full process was done online.\”
If you\’ll need financing for your next car and other vehicle, visit RoadLoans.com to get the process started.